New Google Search. Artificial intelligence is taking over

Google has created a tool based on artificial intelligence – Google Search Generative Experience. It is in the testing phase, to which users also have access. It is enough to have the Search Labs function running. Let’s check what innovations Google is planning to introduce.

How is the Search Generative Experience supposed to work?

The Search Labs feature is not yet available in Poland. Therefore, interested users from our country do not have the opportunity to test the SGE on their own. However, many foreign portals have already seen examples of the use of AI in the Google search engine.

In the new version of the search engine, we will depart from the scheme of blue links in the results. Instead, an AI-generated response will appear on a colored background. It will be based on information from various portals to which artificial intelligence will leave links. At the end there will also be additional questions that will allow us to develop a more interesting topic.

Google’s AI: New Search Generative Experience Features

The SGE update mainly focuses on multimedia files, in particular images and videos. Some time ago, Google introduced images to more search results. This will make it easier to find what we are really looking for. Already in the “classic” search engine, this makes it easier, for example, to find the products we want to buy.

Google also announces that in the near future it will also include video recordings in the results. Currently, they are only available in a separate “Video” section. Work is also underway to speed up the generation of search results. There should be more context and links to portals in them. For this reason, Google has supplemented the publication date in many of them.

SGE is the future of Google

Although the Search Generative Experience is still in the testing phase, we already know that it will be the future of the company. Already at the end of July, Sundar Pichai, the head of Google, during the summary of profits for the second quarter of 2023, admitted that SGE is a big change for the search engine. He also mentioned that it will allow us to operate unconventionally, without such restrictions as before.

The development of SGE raises a number of questions regarding the future of the network. The new feature can lead to changes on many levels. This applies to both the approach to the method of searching and the creation of materials.