Pepsi came to terms with Biedronka – to the satisfaction of its customers
Biedronka and the manufacturer of Pepsi, Mirinda and popular Lay’s chips were unable to agree on the terms of cooperation, so these brands disappeared from the discount store’s shelves for two years. Everything indicates that the dispute has been resolved and the products have returned to stores.
More than two years ago, PepsiCo products – Lay’s drinks and chips, Doritos and Cheetos – disappeared from the shelves of the Biedronka chain. The reason was a dispute over the financial terms of cooperation. After many months, an agreement has apparently been reached, because these brands are returning to the largest discount chain.
Biedronka and PepsiCo are satisfied with the agreement
– We are very pleased with the positive conclusion of trade negotiations between PepsiCo and Jeronimo Martins. As a result, from June this year, PepsiCo products, beverages: Pepsi, Mirinda, 7Up and Lipton Ice Tea, and snacks: Lay’s Doritos and Cheetos, which many people missed, returned to the shelves of Biedronka discount stores – admitted Dagmara Piasecka Ramos, general director and president of PepsiCo Polska, whose words are quoted by DlaHandlu.pl.
Piotr Konopko, commercial director of the Biedronka chain, assured in a comment for the Portal Spożywczy website that the “absolute priority” of the company he represents is “offering customers a wide range of products at the best prices on the Polish market and this is how the return of these products to the shelves should be treated.” Biedronka chain stores.
